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Trinity expands store network significantly across Greater China |
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2011-4-14
In addition to its continued expansion, primarily into profitable, lower-cost third and fourth-tier cities, Trinity completed its first acquisition after its listing with the purchase of Cerruti Group, making it the Group’s second self-owned brand after Kent & Curwen.
Vast Potential “There is ample room for greater store penetration in the Chinese Mainland, particularly in numerous second-tier cities,” Mr Wong said.
“We believe the Chinese Mainland market remains under penetrated in its retail network, and more high end retail locations are available as more cities are now able to become part of the luxury sector. The ranks of the very wealthy are growing, as is the middle class, and they are more knowledgeable about luxury brands than ever before. These discerning consumers place a great value on the rich cultural heritage that is associated with a brand and quality, particularly brands with a distinguished heritage. This sentiment plays directly to Trinity’s business strategy and brand offerings.”
Mr Wong concluded: “Recognising this vast potential for the expansion of the Chinese Mainland’s luxury market, we continue to increase our store network and work with our brands to enhance and expand product lines, and design and place higher-profile advertising and promotional campaigns.
We will also continue to identify potential deals for high-end heritage brands that resonate with our core values of heritage, luxury and excellence. While inflation, rising costs and prime retail rental will present some pressure during 2011, Trinity’s business model has demonstrated resilience in the past, and we are cautiously optimistic about our prospects.”
Trinity Limited, a member of the Li & Fung group, is one of the leading high-end to luxury menswear retailers primarily serving Greater China. The Group’s business is the
management of seven international menswear brands, namely Kent & Curwen, Cerruti 1881, Gieves & Hawkes, D’URBAN, Intermezzo, Altea and Salvatore Ferragamo.
The Group owns the Kent & Curwen and Cerruti 1881 brands globally and operates its other brands under long-term licences in Greater China. The Group also has joint ventures with Salvatore Ferragamo in South Korea and various countries in Southeast Asia.
Source:Trinity Limited
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