亚洲美日韩,男人天堂伊人网,精品乱人伦一区二区三区,免费看羞羞无遮挡3d动漫,99视频网站,国产99r视频精品免费观看

Texindex.Com
Home For Buyers For Sellers MY Office News 國內貿易
    Industry News Texindex Press Releases Finance Company News The Largest Textile Market Online  
 
        Texindex.com runs the leading textile and apparel vertical nets , consisting of B2B Marketplace , Directory Search Engine , Career Center , Buyers'Guide , and Weblog in accordance with its 3C approach: Commerce Content Community
Not an Texindex.com memeber yet? Sign In
 
 

WWD: Do’s and Don’ts for Launching Your Fashion Label in China

2012-3-22

BEIJING—I once met a very beautiful Russian fashion designer who wanted to crack the market in China. She was well financed and did all the right things: she had a fashion show, opened her own shop and even had a Web site all in Chinese. Still, she failed. No orders were filled after the fashion show; the shop opened and closed within three months because the landlord kept raising the rent, and the Web site finally closed because she could not get an e-commerce license.

So, to help avoid these kinds of pitfalls, here’s a short guide on getting started in the fashion business in China, all the Do’s and Don’ts.

DO: Cosy up to the Chinese Textile Industry Association and their local chapters.

To start, a little road map. The Chinese fashion industry is highly decentralized. The government did away with the Ministry of Textiles back in 1993. Since then, the industry has been regulated by the China Textile Industry Association. The Association and its local branches around the country hold valuable real estate assets; these were old textile mills located in major city centers such as Beijing and Shanghai, particularly Shanghai. For example, the property known as Mo 50 at Moganshan Road in Shanghai is owned by the local textile association. So is 751 Design Park in Beijing. Being close to the Association will most likely secure good rates for offices and events.

DON’T: Have a runway show in China—it’s a fine idea for publicity, but don’t expect Chinese buyers to show up. They don’t exist yet.

Chinese fashion retailing does not have buyers. Department stores are landlords who lease space to brands. There is no buyer system in China. So if you join China Chic and do a runway show, its only benefit is media exposure and branding. No real orders will come from the show. The few stores that might buy are so small in scale they will not be able to float even the smallest fashion design studio.

DO: Look for small manufacturers who make samples; they are more flexible.

Designers in China have a hard time finding a manufacturing partner. Most manufacturers are only interested in large orders. Small orders are very difficult to fill and frequently pushed aside when a bigger order comes in.

DO: Check out Taobao.com, an e-commerce site where you can open your own store provided you pay a registration fee.

The Internet has changed the way Chinese buy clothes. It has provided incredible opportunities for local designers and entrepreneurs. The volume of e-commerce has increased steadily for the past six years. Fortunes have been made in fashion e-commerce.

DO: Set up your own account on Weibo, the Chinese equivalent of Twitter.“Tweet”at least 50 times a day if you want a lot of fans. Post as many photos of your line as you can.

Internet marketing is very mature and effective in China now, not to mention cost efficient. All labels have their own official presence on the Internet. It’s the best way to spread the word.

DON’T: Take on a local partner and register your business in his-her name just to get around restrictions about foreign investment in retail. It’s not worth it, you are taking on way too much risk.

If you are a non-Chinese, setting up retail business can be complicated. You will need special approval and it takes a long time. There is a shortcut a lot of companies take: Find a Chinese partner and register the company as a Chinese one. This is a big no-no in my book. I have seen too many cases where the partnership had gone south and the non-Chinese partner is left with nothing. It happens all the time. The risk of the shortcut is that you have no legal recourse to protect yourself from your Chinese partner.

DO: Take advantage of government policies beneficial for companies in creative industries. They apply to all enterprises in China, including those owned by non-Chinese.

The Chinese government has initiated a campaign to boost China’s soft power. This means that the creative industry is getting not only headlines, but also a lot of government aid and tax cuts.

Source:Women''s Wear Daily
 
Hot News
Featured Partners
 
Featured sites: Chemical Network | ChinaChemical Network | Chemical CAS database | ChemNet Mall | China Commodity price
Texindex  |  Site Map  |  Online Server  |  Offline Server  |  Partners & Links
Terms of Use  |  Privacy Policy  |  Disclaimer  
Copyright © 1999-2022  YesHiTech (Zhejiang) inc. All Rights Reserved 浙B2-20090135-2 浙公網安33010602010414
Contact:succeed@texindex.com Tel:86-571-87671500 Fax:86-571-88228200 
主站蜘蛛池模板: 亚洲永久精品一区二区三区 | 五月天情网 | 国产在线观看一区 | 国产成人综合网在线播放 | 无码av免费一区二区三区试看 | 四虎亚洲精品 | 国产日韩免费视频 | 国产毛片a | 国产精品推荐天天看天天爽 | 婷婷人人爽人人爽人人片 | 激情五月黄色 | 狠狠亚洲婷婷综合色香五 | 久久精品视频亚洲 | 国产99re在线观看只有精品 | 五月天激情婷婷婷久久 | a级毛片在线免费看 | 黄色一级短视频 | 久久亚洲精品无码 | 日韩精品在线视频 | run away无删减全集 动漫 | 国产欧美一区二区成人影院 | 深田咏美中文字幕 | 国产成人久久综合漫画 | 日韩天天干| 借种免费在线观看 | 婷婷久草| 国产精品视频永久免费播放 | 91热成人精品国产免费 | 国产国产人免费人成免费视频 | 免费国产综合视频在线看 | a级毛片毛片免费观看永久 a级理论片 | 久久精品99毛片免费 | 国产区视频在线 | 久久亚洲国产成人亚 | 国产精品精品视频 | 成人免费一级片 | 天天干天天看 | 免费观看欧美一级高清 | 国产片精品电影www 国产片a国产片免费看视频 | 免费黄色在线观看 | 欧美日韩色 |