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Chinese film producer steps into premium fashion (China) |
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2012-5-22
Huayi Brothers Media Group, China’s film producer and record label, is entering the premium fashion industry.
The Media Group, in association with Septwolves, a Fujian province based menswear firm, displayed an haute couture collection at a fashion show.
Well-known entertainers from the Huayi Group including Zhang Hanyu, Bao Jianfeng, Shao Bing and Li Chen walked the ramp showcasing about 60 pieces from the new collection.
The apparel pieces designed for the collection will be used in different films and TV series.
Top celebrities from the film and TV world would also adorn pieces from the collection at important occasions.
Founded in 1994 by the brothers Wang Zhongjun and Wang Zhonglei, Huayi entered the film industry by investing in Jaing Wen and Feng Xiaogang, two well-known Chinese film directors.
Later on, Huayi diversified into TV episodes, mass media, capital investment and artist management. The Huayi Brothers Media Group has several subsidiary companies including Huayi Brothers Advertisement and Huayi Brothers Global Media Group.
Source:Fibre2fashion
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